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Understanding Dual Pricing with Biller Genie

Learn how to effectively implement dual pricing strategies with Biller Genie to optimize revenue and improve customer relationships.

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General Overview

Dual Pricing allows businesses to present both a card price and a cash/ACH price to their customers at every point of interaction — from bill presentment to invoices, emails, and checkout screens. This approach creates full transparency, enabling customers to clearly understand their payment options and choose what works best for them.

The feature is fully aligned with Visa and Mastercard guidelines for Dual Pricing. Compliance focuses on how prices are displayed to the customer rather than how transactions are reconciled in accounting software. With Dual Pricing, businesses can continue to offset card processing costs while maintaining a straightforward and compliant billing experience.

If ACH payments are not available, the lower price will automatically display as “Cash,” ensuring that customers always see two clear prices. This presentation format mirrors common retail environments, such as gas stations, where dual pricing is familiar and widely accepted.


More info on Dual Pricing Customer Experience

More info on reconciliation with Dual Pricing

Should you have any further questions or require additional assistance, please don't hesitate to reach out to our support team. We are here to help!

 

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